Productos inyectables y dermocosmética para profesionales
Context
AG Farma is a specialized medical distributor focusing on injectable products and advanced dermo-cosmetics. The objective was to develop a professional B2B e-commerce platform that caters exclusively to healthcare professionals and clinics. Built with WordPress, Elementor, and WooCommerce, the site serves as a secure bridge between high-end medical supplies and certified practitioners in the Spanish-speaking market.
Details
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Web Development
Overview
The project involved creating a high-end corporate identity online that reflects the precision of the medical industry. I designed a minimalist, white-space-heavy UI to emphasize cleanliness and clinical authority. The site features a restricted access shop, a digital Vademecum (product guide), and a seamless contact system for professional inquiries, ensuring that sensitive medical products are presented with the necessary legal and professional context.
Challenge
The biggest challenge was the regulatory and professional nature of the products. Injectable medical devices cannot be sold to the general public, so I had to implement a user-access strategy that separates general information from the professional shop. Maintaining a balance between a marketing-focused landing page and a strictly functional medical catalog was essential
Additionally, the typography and color palette had to be carefully chosen to evoke “Medical Excellence” while ensuring the site remained fast and easy to navigate for busy doctors.
Solution
I implemented a professional-only access system where users must verify their medical status to see pricing or purchase products (“Solicite su acceso profesional”). Using Elementor Pro, I created custom icons and a linear “Process Map” to explain the ordering and delivery workflow. I also integrated a search-optimized product database that allows users to find specific medical solutions quickly. The responsive design was fine-tuned to ensure that medical delegates could showcase the product catalog on tablets and mobile devices during clinic visits without any lag.
Results
The final platform is a sleek, authoritative digital storefront that has significantly improved AG Farma’s B2B lead generation. By providing a clear distinction between product information and the professional shop, the site has become a reliable tool for both the sales team and their clients.
The clean aesthetic and structured information flow have increased the brand’s perceived value, positioning them as a top-tier distributor in the medical dermo-cosmetics industry.